Agentic products at scale: what the demo hides

Recently, I sat in on a talk at StartSe AI Festival 2026 that stayed with me for days. On stage was Isabella Piratininga, iFood’s Director of Technology and Innovation, and the subject was building agentic products at scale, told through the case of Ailo, iFood’s conversational assistant. Let me be upfront from the start: this … Read more

Tokenmaxxing: When Burning AI Tokens Became a Performance Metric

There’s a term making the rounds that you should know: tokenmaxxing. It describes engineers competing to burn AI tokens under employer-imposed usage metrics. The concept exposes something structural about how companies measure AI adoption. Here’s how it works: some companies offer generous token budgets as a recruiting perk. Then they start treating consumption as a … Read more